Cosmetics brand Winky Lux, which was named among the fastest-growing private companies in the U.S. last year, has expanded into Canada, launching at Shoppers Drug Mart and PharmaPrix.
 
“We’re excited to bring Winky Lux to Canada and be partnering with Canada’s leading health and beauty retailer, Shoppers Drug Mart,” said Natalie Mackey, CEO and co-founder of Winky Lux. “We’re always looking for new ways to disrupt the beauty industry and offer customers unique, high-quality products that they can’t find anywhere else. We can’t wait for Canadian shoppers to experience Winky Lux for themselves.”
 
The Winky Lux assortment at Shoppers Drug Mart will include between 40 and 70 products per store. The brand is known for its famous pH changing lip balms. The product mix will also include best-sellers such as the Peeper Perfect Under-Eye Concealer, Cheeky Rose Blush and Uni-Brow Universal brow Pencils.
 
Winky Lux originally launched direct to consumer in 2015. This is the brand’s first major international expansion.

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